Rebranding of UCLA's Shorttakes Student Film Festival
Worked with program director to create cohesive image and voice
Successfully generated engagement; this edition of the festival had a record number of attendees an submissions
The old logo had an awkward aspect ratio which made it inflexible in terms of where it could be places and at what size. I also endeavored to make the identity more lighthearted so as to avoid intimidating novice filmmakers.