Mr. Bartender is a small full-service bar company that provides staff, fine glassware and accoutrement rental, and custom cocktails for private events. When the pandemic struck and such gatherings disappeared, the owner/operator, a friend of mine, began producing his cocktails for delivery.
Because of the small scale of the operation, labeling was done on an at home printer on avery labels. Because the recipes were subject to frequent change, the design had to be streamlined. And because there was the potential for other designers to work on the labels, there had to be an easy way to maintain brand consistency. The result was a simple, bold template with elements of the ingredients highlighted on each side of the main image.
I also helped out with initial product photos, which was something I had not done and had a lot of fun experiementing with.