Blueprint Test Prep provides learning materials and tutoring for people intending to take the LSAT or MCAT test (for admission to law school and med school respectively). The 170+ Course page is a product page for a more premium offering that guarantees a score of 170 or higher.
Because of the tight turnaround and the fact that pages of this type & purpose already existed, existing research on the other pages in this category was used instead of new research. Available data sources were google analytics, heatmaps, and focus groups of these existing pages.
To address the requirement of a premium look and feel, I created a moodboard with examples of pages for premium offerings from both competitors and unrelated companies in order to avoid getting stuck in a certain system. While this moodboard would come into play more in the visual design (which is not the focus of this case stu, looking at various layouts and information heirarchies did inform the wireframing and help differentiate the structure from existing product pages.
While ideally of course testing is performed at the wireframe stage, the fast turnaround on this project necessitated testing internally and making sure the content matched the business requirements before launching quickly.
The modus operandi at this company was to deploy quickly and measure real users' behavior and make adjustments on the fly, so I continued to work closely with the web deployment team to make adjustments and additions as needed.