JCPenney Pitch Book

As part of UCLA’s AdTeam, which participates in the National Student Advertising Competition (NSAC), I oversaw the layout and production of our pitch book for a JCPenney campaign. I sort of took the position of creative director on this project and worked collaboratively with several other designers. These are the pages I myself executed, and the full book is below.

 

  NSAC 2011 – JCPenney, UCLA